Our Internet Marketing Strategy for Plumbers and HVAC Contractors
We’ve been in the online marketing business for plumbing and HVAC business owners for quite a while and have developed a 4 pillar system that hits all points of the digital marketing sphere.
Lots of trial and error over time has allowed us to produce a system of plumbing and HVAC marketing strategies that generates consistent results for our clients. It’s a win-win relationship for every plumbing or HVAC business owner who joins.
We’ve been able to take our extensive internet marketing experience to develop proven marketing stratgies for plumbers and HVAC contractors. Since we only work in the plumbing and HVAC industry, we know exactly what works and what doesn’t.
So what makes our system so effective?
Our marketing program is specifically designed to get as many eyes as possible on your brand from all over the internet. Couple that with incredible converting advertising offers, beautiful landing pages, lead generating website, and more, and you’ll never have to worry about doing sales again.
Let’s take a look at the strategies we’ll implement to help your plumbing or HVAC company get more qualified jobs than you’ve ever had before:
1. Build a Plumbing or HVAC Website that Converts Visitors into Qualified Jobs
With slick call to actions on both desktop and mobile, a beautiful and fast loading design, and specifically custom tailored with content, imagery, and branding for your business, your website will be the jumping off point that we build your marketing system on.
As a client of Plumbing & HVAC Marketing Gurus, you’ll get every aspect of this site custom-built specifically for your business. Your website will have the following features:
- Mobile friendly and responsive design that auto-formats to fit any device
- Easy tap to call buttons for users on cell phones
- Multi-step high converting forms that push visitors to request more information
- High quality images and videos
- Fast loading hosting to ensure you don’t lose visitors due to slow speeds
- Completely SEO optimized custom content
- An updated blog with regularly published content
Your brand will look spectacular and visitors will want to make contact with you. We’ve proven it time and time again in our testing. We’ll your plumbing or HVAC website designed and online before you know it.
2. Run Strategic Pay Per Click Advertising Campaigns
We want your brand to be seen everywhere where people look. It’s how our proven system generates so many qualified jobs so consistently.
When it comes to online advertising you want your brand to catch people’s eyes. We’ll have you listed on Google & Bing’s pay-per-click advertising platforms, in Facebook & Instagram feeds, popular websites and blogs, and many other placements throughout the internet.
Our PPC services for Plumbers and HVAC contractors make people quickly notice your brand and allows them to easily click to call you or submit an estimate request directly to you.
We’re able to do this effectively and get a great return on investment because:
- We only work with plumbers and HVAC contractors, so we know EXACTLY how to market your plumbing or HVAC business online and get you the most jobs.
- Our campaigns are optimized from the start, meaning you don’t have to wait for your marketing agency to learn about your market and waste thousands of dollars in ads doing so before they find out what works.
- We’ll help you reduce your cost per lead acquisition, especially when compared to qualified jobs from HomeAdvisor, Thumbtack, etc.
3. Use Local SEO to Rank Your Plumbing or HVAC company in Google Maps
Using local SEO tactics to rank in Google Maps is the best way to position your plumbing or HVAC company apart from your competitors. You’ll see a clear difference in the quality of your jobs when people find you within Google’s top 3 on maps.
We are experts at plumbing and HVAC SEO and we do it right. Having your brand appear in the top 3 on Google Maps for your services is a game changer and we typically see that movement within the first 90 days of working with our clients.
There’s two parts to local search engine marketing for plumbing and HVAC companies. The first part is on-page optimization:
- Using local city names in page titles
- Using relevant plumbing and HVAC keywords throughout your site for search engines
- Optimizing image tags and video content
- Creating content that positions you as an authority in your area
The other part is off-site optimization. Here’s some thing we do to for this:
- Build high quality back links to your site from related plumbing and HVAC websites
- Build mentions and citations for your business in prominent directories on the internet
- Make your brand stand out across the online sphere
In the end, you’ll be popping up at the top of search results more than ever before.
4. Retarget Previous Website Visitors with Ads
Even if your plumbing or HVAC website is setup with the right conversion elements in place, the best you’re likely to get is 20% of visitors instantly contacting you.
That means 80% of the visitors (if not more) you are spending money on advertising to send to your website, are not contacting you.
Retargeting them is how you can turn that around and convert “research now, contact later” prospects into your customers.
Have you ever looked at a product on Amazon, then repeatedly seen this product advertised everywhere afterwards? This is what is called retargeting.
After visiting your website, people will be browsing other websites or social media, and see your advertisements. It’s a great way of bringing prospects back and establishing strong brand presence.
We do this by installing the Facebook Pixel and Google Remarketing Tags on all pages of your website and landing pages. We can then retarget those visitors that did not contact you with follow up ads on platforms like:
- Google & Bing
- Major News sites and blogs
5. Build High Converting Landing Pages that Get Instant Qualified Jobs
The #1 reason poorly implemented digital marketing & advertising doesn’t work for plumbing and HVAC contractors is they don’t have proper pages for visitors to land on and convert into customers. Our lead capturing landing pages have been TESTED AND TESTED over and over again until we found the highest converting ones.
These specifically tailored plumbing and HVAC service pages are eye-catching, they make potential customers want to take action, and they are branded so people know that they are reaching your company when they call or submit a form.
6. Get More Online Reviews
Online reviews for plumbers and HVAC contractors matter more than ever. Although sometimes your customers will give you reviews without being asked, more often then not they need a little coaxing.
When people search for plumbing and HVAC companies online, they want to see that the business has verified and trusted reviews on sites like Google, Facebook, Yelp, and more.
We’ll give you the software tools you need that help to get your business more 5 star reviews than your competitors in no time. Our reputation management and review software provides the following:
- One easy website URL you can give your customers to go to when done with a job to leave a review
- Automatically sends out emails to previous customers on a specified basis to request reviews directly
7. Create a Social Media Advertising Strategy
Having a social media strategy for your plumbing and HVAC marketing plan can go along ways.
There are a billion registered users on Facebook and Instagram is growing at an insane pace. You need to reach these customers.
Facebook ads are a great way to do this. We can target users on social media platforms with ads for your plumbing or HVAC company directly and show them offers, branded videos, and more at the click of a button.
We’ll work with you to create highly targeted ads that showcase your plumbing or HVAC business brand as a whole in order to build consumer trust and confidence before visitors end up requesting that estimate from you.
This barely covers all of the advanced online marketing strategies we implement for your business but our Plumbing & HVAC Marketing System provides the perfect starting point for your plumbing or HVAC company to dominate your competition.
Take Your Plumbing or HVAC Company to the Next Level with Our Marketing System
Do you want long term growth, a business your family can be proud of, and a top notch reputation in your local community?
The Plumbing Marketing Gurus’ proven online marketing strategies can help you with this. Our system will give you a roadmap towards the results you need and you deserve to 5x your sales this year.
If you’re serious about taking your business to the next level, click the button below to schedule your free strategy session and see if you’re a good fit!